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2004 Expo
SMC Ltd is a strategic management company with a 12 year track record in New Zealand. The senior members each have between 12 and 40 years experience as marketers, managers and promoters in the sport, tourism and recreation industry.

Brief Resume SMC

SMC Ltd specialises in the management of events, facilities and organisations New Zealand wide & internationally. Some activities include:

Information on Fiji and the Mamanuca islands holiday tours

2004 onwards, Ellerslie Flower Show. Owners and promoters of one of New Zealand’s iconic events celebrating all things horticultural in the country. EFS is celebrating its 10th year anniversary in 2004

2004 onwards, Teddy Bears Picnic. Contracted by Auckland City Council to event manage one of New Zealand’s iconic children’s events. Held annually at the Auckland Domain, over 30,000 people attend each year

1999 onwards, Sport Expo. Owners and promoters of the largest exhibition of sport, health and lifestyle in NZ. Over 200 exhibitors, events, activities. Major brands exhibiting such as Nike, Reebok, EAS, Rebel Sport, Asics, Avanti... 39 000 people attended in 2002.

2001 onwards, ASB Bank Maori and Pacific Island Cultural Festival
This event now enters it’s 29th year, with a major sponsor ASB Bank who has been a supporter for 17 years now and attracts over 90 000 spectators, 13 000 participants and 60 schools. SMC Group is contracted to the Secondary Schools Principals Association for the next 6 years to manage and promote this event.

1996 onwards, Contract Management of Unitec Sport and Facilities. Planned, designed and implemented the development of a holistic academy of sport specifically designed to help young athletes in the transition to professional sport. Rugby, Golf, Squash and Soccer are offered. Management of all aspects of the leisure facilities at UNITEC, including the gymnasium, indoor sports centre, tennis courts and fields.

1994 onwards, NZ Beach Volleyball Pro Tour. Joint promoters of the event with CNH Purdon and Associates.

1999 – 2001, Owners Rebel Sport Auckland Basketball Team. Responsible for all aspects of planning, management and promotion. Won the NBL championship the three years running.

 


Auckland's Viaduct
Dates Times
Friday 29th October 2004 12pm - 6pm
Saturday 30th October 2004 10am - 6pm
Sunday 31st October 2004 10am - 6pm
29th October - 31st October 2004

  Something for everyone
Sports Expo Pictures Auckland New Zealand Sport Expo image Sporting Event Auckland
Sports marketing Event  New Zealand

 ULTIMATE EXPOSURE
The Sport Expo is the largest of its type in the country. The team, over the last six years, have focused on building a show that brings everyday people with their desires in direct contact with you, who can provide the highest quality services, skills and products. We bring them to you with a most exciting, interactive and dynamic show. Learn more »»

More than 30 000 people are expected to attend and 85% of all people surveyed were active on a weekly basis. This is the event on everybodies calendar. More show stats»

Strategic Management

SMC Ltd has four main areas of specialisation:

  • Contract work where an individual occupies a strategic position or role within the client’s organisation,
  • Research, planning, marketing, sponsorship and promotion of sport and cultural events and other concepts on behalf of organisations i.e. concept to implementation.
  • Ownership of its own events and festivals
  • Facility management.


 


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