Welcome to Issue 4 of Sport Expo Update. Well the Sport Expo office has become a flurry of activity in the month since our last edition. We had a great response to our early bird exhibitor offer, plans are well underway for our six major events and many other exciting drawcards are under development.

TALK TO 12,000 ATHLETES ABOUT
YOUR BRAND/ PRODUCTS!

The Sport Expo has always been a must for anyone remotely interested in sport, health, fitness or an active lifestyle. Now with the addition of some major sports and fitness events, it means 12,000+ athletes will also be attending this year’s Expo.

New Zealand’s only major sport and fitness consumer show, Sport Expo has evolved into much more than a consumer exhibition in recent years. Sport Expo 2004 looks set to be the biggest and best yet, with the addition of some elite events, great entertainment, loads of opportunities for participation and much more...

Major events already confirmed for 2004 include:

• adidas Auckland Marathon (All entries picking up    start packs at Expo)
• Nutralife New Zealand Body Building Championships    (300 + entries, 1,500 attendees)
• Harbour Crossing' - King of the Harbour Swim    (500- 800 entries finishing and attending Expo)
• Sony Ericsson Big Air - Ski & Snowboard    Competition
• Miada Ms Fitness New Zealand
• Fudge Sport and Streetwear Fashion Show

The move to include major sports and fitness events has meant a significant shift in the profile of people attending the Expo. The show continues to appeal to consumers of all ages with an interest in sport, fitness, health, lifestyle and a healthy dose of action. However this year’s Expo will see a dramatic increase in attendance by competitive, outdoors-oriented athletes.

With 12,000+ athletes attending and this year’s Sport Expo looking set to be the biggest and best yet, can you afford not to be there?

MAJOR EVENTS HAPPENING AT
SPORT EXPO 2004

adidas Auckland Marathon

One of the largest sporting competitions in Auckland, the adidas Auckland Marathon (previously the BMW Auckland Marathon) is being run on the Sunday of the Sport Expo. A new relationship with the adidas Auckland Marathon will mean all entries plus partners, family and friends will attend the Sport Expo to collect their race packs. All marathon sponsors will have a major display presence at the Expo.

New Zealand Body Building
Championships

Previously held at Auckland Girls Grammar, this event attracts 300+ competitors and 1,500 spectators over two days of competitions. The venue will be fitted out with seating for 800, along with staging, lighting and sound. There are various categories for competition including teens, junior, masters (men’s) and masters (women’s) and Open grades.

Competitors pose for 60 seconds each, with women completing a 90 seconds fitness routine. The event continually generates excellent media interest and television coverage. For further information, please visit the NZFBB website.

Ms Fitness New Zealand

Another Sport Expo first will be the Ms Fitness New Zealand Competition. A concept initiated by Miada Sport, entries will pre register and compete in a series of three testing categories…Fitness Skills (based on body weight, height & stamina) Obstacle Course (testing coordination, speed & agility) and Muscle tone/ Physical Beauty. The supreme winner will be crowned New Zealand's first ‘Ms Fitness’. More detail will be available within local gyms in the coming weeks.

When only the best snow will do!

Better feel, traction and glide are just some of the bonuses of the top-grade snow being pumped into the Viaduct for the Sony Ericsson Big Air Competition. Where most other snow sport events use shaved ice, Big Air organisers are going all-out, using a snowmaking machine liked to those used at the Antarctic Centre in Christchurch and by snowfield operators. A massive five tonnes of snow is being pumped in. Should help make for an even more exciting competition!

BE PART OF SPORT EXPO 2004

Don’t miss out! Make sure you’re part of this year’s Sport Expo. There are loads of opportunities to get involved in this year’s Sport Expo. For more information email evanr@smcgroup.co.nz or contact SMC on (09) 578 3012.